We should all be aware by now that as a nation, we eat too much sugar. It seems obvious that an increased consumption in sugar will necessarily reduce the consumption of nutritionally dense foods, as well as increase our total calorie intake and weight gain, which has associated risk factors such as cardiovascular disease, diabetes, and some forms of cancer. Worryingly, the average intake for children is currently higher than it is for adults.
Current guidelines recommend that less than 10% of our total energy intake should come from sugars. This includes all glucose, fructose, sucrose, any hidden sugars added to foods by manufacturers, and natural sugars found in fruit, etc. However this guideline was published by the World Health Organisation over a decade ago, and was based on the best evidence available at the time (2002). Earlier this year, the WHO provisionally suggested that we should aim to halve this to 5%. That would amount to around 25g of sugar for a healthy adult. Be aware that a single can of soft drink can contain up to 40g of sugar.
Guidelines published by the WHO act as a benchmark for health officials to develop measures to reduce our sugar intake, but some experts have said that aiming for 5% would be very ambitious, and undoubtedly amongst many it would be an unpopular move. Dame Sally Davies, England’s Chief Medical Officer, has reportedly suggested taxing sugar to combat rising levels of obesity. If this is what it takes to get Britain as a nation to address our consumption of sugar, then that may be a step in the right direction. Many campaigners in the UK have said it’s a shame that it’s taken the WHO so long to think about amending the original guideline. Some health experts believe that food and drinks companies have a role to play in this.
Good health makes a lot of sense, but it doesn’t make a lot of dollars.
-Dr Andrew Saul, health educator and author
The amount of sugar we consume, although far higher than is good for us, is totally normalised in our society. Moreover, girls are envious of their friends who seem to indulge in a lot of treats without putting on weight. We need to readdress this and focus on what we’re putting IN our bodies, not just what they look like on the outside.
There was a time when sugar (‘white gold’) was a treat only afforded by the very rich, and it came in bars rather than granules. However now it’s in almost everything we eat and the amount of sugar we consume in the western world is becoming an increasing concern for health professionals. Many of us are unaware of the amount of sugar we’re consuming because it’s hidden in foods which we don’t think of as being sweet. For example, a tablespoon of ketchup contains about 4g of sugar, which is approaching one fifth of our current recommended daily sugar intake. Always look at the ingredient list on the back of packaged food. If sugar is one of the first few ingredients listed, that’s a big problem. It can sometimes be found under a variety of other names, such as agave. It’s also good to check the ‘total carbohydrates which sugars’. If it’s 30g or more per 100g, that means almost one third of the product is made of sugar. Visualise that! We need to see vastly increased levels of awareness about hidden amounts of sugar in our food.